Back in the day, business was all about competition, prestige, and presence. Business owners kept a close eye on their competitors and invested their money in looking more profitable, prominent, and successful than similar businesses in the area.
The bigger they looked the better they liked it, even though the numbers might not have reflected their superiority. Being seen to be a significant business in any given field depended largely on the image, on people’s perception of you in the local community.
The internet has changed ALL of that!
These days, more than anything else, cooperation and collaboration are the keys to lasting success.
It’s now possible to cooperate and collaborate with people on the other side of the world and, thanks to Google Translate, even language is no longer a barrier!
It Makes Perfect Sense!
Cooperation and collaboration have become the ace in the pack for growing a business.
Look at how many automobile manufacturers are using the same components, engines, and running gear. Look how many Real Estate companies are listing for sale other agents’ properties with an agreement to share the profits.
And it’s happening at every level. Why? Because it makes perfect sense to do so, that’s why.
It’s more important than ever to seek out others who can support, promote, endorse, and recommend you. The better you get at it, the more often your phone will ring. And it doesn’t cost anything!
Advertising versus Personal Recommendation
These days it’s very difficult to make business advertising work effectively AND within a reasonable budget. We are bombarded with advertising 24/7. Just getting anyone to read an ad is an accomplishment, let alone respond to it.